Our Story

Our story starts with three siblings experiencing the lack of quality products in developing countries. With a combined experience of more than 40 years of Product Management, Quality Assurance, and Entrepreneurship, we decided to leave our jobs and pursue this idea in 2018. 


AZ Lux is the idea of European quality standards provided to all developing countries, in particular with products that require a certain quality standard. 

Committed to quality, there is no sacrifice to lifestyle, design, and of course affordability.

We are passionate about best-in-class service to our customers as well as end-consumers. A sustainable business approach is in our values the essence of a successful global world. 

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We envision to democratize premium European products at affordable prices. While maintaining a sustainable relationship with all stakeholders.


Utilizing over 40 years’ experience in Quality Assurance & Manufacturing of pharmaceuticals, Product Management, and Entrepreneurship.

To select the best supplier and portfolio, MADE IN GERMANY with the best prices to ensure everyone, all over the world has access to premium products...


"Our focus is on the quality of the products & associated customer experience"


All our products are produced in Germany with the highest standards.

As an example, the Lux Dent 7in1 formula has won several quality prices in Germany.